Clubbercise only launched to the fitness industry in early 2014 so we were understandably delighted when Virgin Active approached us this summer!
We were initially asked to present a short Clubbercise ‘taster’ session in front of around 200 Virgin Active employees. The session was a hit! Virgin Active decided to roll out our classes across their entire UK network, 96 clubs in total.
An intensive month of training courses began in October with Clubbercise Lead Pro-Trainer Sonique teaching over 180 of Virgin Active’s instructors.
The classes, which Virgin Active are calling ‘Pulse powered by Clubbercise’ started rolling out at the beginning of November. A high-profile launch event was held at Virgin Active’s Aldersgate club in London, with special guest DJ Zoe Hardman and well-known fitness presenter Jo Cooper.
Gillian Reeves, National Group Exercise Manager at Virgin Active UK, commented: “We’re really excited to be introducing our new dance fitness class Pulse powered by Clubbercise, which feels more like a night out than a workout. This is a great addition to our timetables that allows members to let their hair down and have fun whilst getting fit. At Virgin Active, we’re always looking for ways to innovate and expand our offering, helping people discover new ways to exercise.”
The partnership has also helped around 1,800 people get access to clean drinking water via Clubbercise support of Oxfam.